Business Plan

2010 - 2012
The China Empress Hotel
Chan Lok Yee, Kate Lam Ho See, Sharon Lo Lai Ngai, Bettie Lo Wai Yin, Audrey

[BUSINESS PLAN]

Table of Contents
1. phoner summary ----------------------------------------------2 2. SWOT analysis ----------------------------------------------------2-5 3. New planning for the Hotel ------------------------------------5-11
3.1 Descriptions of New doing or Service 3.2 Evidence Supporting the New Developments

4. schema -------------------------------------------------------------11-17
4.1 Internal renovation and embellishment 4.2 Food and Beverage reclaim 4.3 Personalized and all-round guest services 4.4 Internal administrative review

5 Estimated duration for the project --------------------------17-20
5.1 Internal renovation and decoration 5.2 Food and beverage reform 5.3 Service improvement

6 grocery Analysis Hotel Industry ----------------------------20-24
6.1 Demand on hotel 6.2 Supply on hotel 6.3 Direct competition in boutique hotel 6.4 Indirect contentions

7 Market Analysis Catering Industry ------------------------25
7.1 Direct Competitor 7.2 Indirect Competitors

8 Marketing Strategy -----------------------------------------------26-27 9 financial Forecast ------------------------------------------------27-30
9.



1 Cost of reforming project 9.2 Revenue 9.3 Net returns and Payback Period

Future Development of the China Empress -------------------30-32 Appendix ----------------------------------------------------------------33-37

1

1. Company Summary
The China Empress Hotel is a four-star hotel located in Granville Road in Tsim Sha Tsui. It specializes in providing Cantonese cuisine. It is also famous for the Chinese-style environment in the hotel. The main(prenominal) customer for the hotel is tourists who are relatively wealthy from mainland China and the slackening of the world. It has attracted 65% of guests from Mainland China and the rest from a wide set up of countries like Japan, UK, USA,...If you want to get a full essay, rule it on our website: Orderessay



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