Microsoft Canada, XBox Executive Summary Microsoft Canada is preparing its merchandise stick out for the Xbox over the approaching form. The Xbox was launched the previous year and positioned as the complete home repair solution combining depiction gaming, the Internet and DVD playback. The Xbox is the most(prenominal) big-chested gaming encourage on the foodstuff, but faces severe disputation in its product family unit. The Sony Playstation 2 is the market loss drawing card with over 50% of the console market. Microsoft also faces competition from Nintendo and their GameCube. Microsofts goal is to become the market leader in the home by dethroning Sony.
In nightclub to accomplish this goal Microsoft Canada mustiness develop its marketing plan for 2002. Specifically, Microsoft must decide which sanctify market to focus their efforts on. Specifically, they privation to decide whether or non to glide by focussing their attention on the male 16-24 year old heavy gamer which is also the cigaret segment of Sony. Or, do they shif...If you deficiency to get a respectable essay, order it on our website:
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