Corporate Social Responsibility (CSR) : GAP case study analysis

Contents1. Introduction42. Literature Review42.1 fellowship Background42.2 Corporate Social Responsibility52.3 Attitude possibility 52.4 counterbalance Theory72.5 Demographics73. Methodology83.1 Hypotheses and Variables 83.2 Sample83.3 Framework93.4 Measure103.5 Questionnaire scattering and Sampling Design104. Data Analysis105. Results136. Conclusions and Recommendations137. Appendix148. References29AppendixAppendix1: Questionnaires14Appendix2: Characteristic of Sample17Appendix3: statistical distribution of boilers suit place scads17Appendix4: Factor analysis and reliability for boilers suit office gobs18Appendix5: Independent-sample t-test results19Appendix6: unidirectional ANOVA results19Appendix7: Characteristic of Sample (Further Analysis)21Appendix8: Independent-sample t-test results (Further Analysis)23Appendix9: unidirectional ANOVA results (Further Analysis)24Figures1. Carroll?s four-part model of corporate fond state52. Dimensions of attitude63. respite Theo ry 74. Conceptual Framework10Equations1. Fishbein Model6Tables1. Analysis of variance of over exclusively attitude scores for demographics112. Analysis of variance of overall attitude scores fordemographics within groups of current and non-current customers121. IntroductionIt has long been acknowledged that hearty certificate of indebtedness is an important duty of businesses (McGuire, et al., 1988). As a result, consumers have been more than concerned about environmental and respectable issues in their consumptions; they atomic number 18 using their spending power to make a out or keeping(p) (Irving, et. at., 2002). Consequently it is important for company to develop sustainable social and environmental strategies as an investment in reputation and animate consumer demand (McGuire, et al., 1988; Crane and Matten, 2004; Kotler and Armstrong, 2006).

The purpose of this writing is to collect demographic selective information and measure attitudes to social responsibility load in the area of child labour practice of cleft Inc. The paper begins with literature review on the background and ethical nurture of Gap Inc., followed by relevant theories. After that 2 hypotheses testament be formulated from research problem and all fissiparous and dependent variables perplex out be indentified. The questionnaire pull up stakes be substantial from the formulated hypotheses by following theories, and subsequent on will be applied for data compendium from selected population. Finally, the collected data will be analysed and interpreted. 2. Literature Review2.1 Company BackgroundGap... If you want to get a full essay, order it on our website: OrderEssay.net

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