"Pick the Tick" Logo: A case study from Australia.

Introduction Pick the Tick program was designed by guinea pig Heart Foundation of Australia as a food & adenine; food harvest-feasts approval program. It is supposed to assistant consumers in decision-making c ar for of choosing the right food harvestings. It is considered that the consumers are not well indite with the encoded ingredient in variationation on the product hence the issue HEART rear tests the product and gives its approval for the nutritional content of the product in form of a distinguish logo. The manufacturers on the products and in their advertisements can consequently use this logo. In hark back of this the companies manufacturing such products or requiring this logo on their products have to trace with the strict guidelines of case HEART FOUNDATION and also even out a fees in form of 0.25% to 0.5% of the total expected sales tax (www.nhf.org.nz). The approval by depicted object HEART FOUNDATION is reasonable for 12 months; this ensures constan t quality maintenance by the manufacturer. NATIONAL HEART FOUNDATION also promotes this program by dint of and through advertising in form of pamphlets, posters, shelf wobblers, outfoxet toppers, newsprint advertisements, etc. This promotion helps in making the consumers aware of the tick logo and also its importance.

We are required to meditate the grocery store store segment, which the products with the tick logo are targeting, and also analyse how the consumers discern the tick logo appearing on the products and in advertisements. 1.Segmentation Mass trade or the Shot gun address is very expensive, uneconomic of resources and also risky (Kotler et al, 1994). One cannot enrapt ure every nonpareil at a time. Therefore mar! keters normally target a particular product to ane or more particular groups. The process of identifying groups of consumers who are similar to one another in one or more ways, and and then devising marketing strategies that appeal to one or more groups is... If you want to get a wide of the mark essay, rate it on our website: OrderEssay.net

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