Regardless whether companies use affect media as advertising means , or whether online advertising is utilise as the critical element a procession campaign it is essential that an ad conveys verbal information by using non-verbal elements in a way that consumers atomic number 18 able to evaluate the benefits of the new product and to display willingness to buy it . Nike is one out of many companies , which efficaciously combine online advertising with print media promotion campaigns . Although online and print advertising are mostly similar and express similar pictorial elements , they are aimed at targeting different audiences and asseverate different opportunities to the companyIn 2007 , Nike launched a new print advertising campaign , where famous football players Shawne Merriman , Steven capital of Mississippi , Steven...If you want to get a full essay, localise it on our website: Orderessay
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