Market Analysis

APMI ( commercialise Characteristics, Key Success Management Factors & applied science Considerations) Market Characteristics 1. General description App atomic number 18l is unitary of necessary products in our chance(a) life. The basic functions of clothing ar utilise to protect our dust such as adapting the deviate of temperature and avoiding the graze. Indeed, it is a tool for hoi polloi to express themselves. The match of habiliments reflects the taste, style and status of people. In Singapore, it is quite hot and humid in general. The T-shirts, shorts and flip-flops ar the necessary items of the locals. The weather is also obviously different ring by day and night. So, the Singaporeans continuously wear hoods to keep untoughened at night. According to local weather, the need of jumper or wadded jacket in clothing commercialize is not high. The locals always lease simple and comfortable clothing. Although the population of male is higher(prenominal) th an the pistillate (Department of Statistics Singapore), the segmentation of womenswear is larger than menswear. It locoweed be explained by the various matches in womenswear and females generally pay more attendance on their appearance. To be concise, the consume in Singapore dislodge state market is very stable as the brilliance of the product. For the requirements of local customers, they pursue for simple design and comfortable quality.

In fact, winter apparel in here is not life-or-death because the seasonal change is not visible. 2. Porter Five Forces analysis A) Threat of Entry Clothing attention is a buyer-driven industry. The involve and wan ts of customers are the prior concerns of th! e industry. The production and distribution both are customers-oriented. For example, the trend of fast fashion becomes habitual in the recent years. The reason this trend is to adapt the demand of customers which change swiftly. That is to say, on that point is intensive competition in the apparel industry as the various purchasing pattern. New entrants can easily reckon into the market if they can...If you want to get a full essay, roll it on our website: OrderEssay.net

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