Bus 330 Week 2 Assignment 1

Porsche Ownership Samuel W. Aldrich Principles of Marketing Tracy Foote June 14, 2012 Porsche Ownership When a customer goes seek for a cable gondola car they hang for the basics that scoop up fit the need of that individual. When a Porsche type customer goes regard sensationing for a car, they go looking for a statement. That is the major deviance between most car customers and Porsche customers, they Porsche customers look at cars as a statement of themselves and they indirect request the globe to know they atomic number 18 achievers and doers. Porsche is a car company that focuses on premium cars that radix erupt from the ordinary and perform on the highest scale. From the real kickoff of the car company, the founder Ferdinand Porsche looked to bristle a car that fits the needs of the people while his son looked to develop the company into an all-out performance car (Armstrong, 2012). This tradition has go on with todays selection of cars fro m Porsche with the cayenne and the Panamera line of cars. Porsche appeals to a very select niche market of individuals who see their car as an annex of themselves and choose a car that plods their image and performs as they seem themselves performing, with excellence.

For Porsche to create a car that has more than the two seats tralatitiously offered in Porsche models, it had to bring forth that same level of style and performance to the postpone when creating pentad seat vehicles such as the Cayenne and the Panamera. The Cayenne for display case has a very refined look that is strange to Porsche and some carries the same kind of curves as the original cars do. This is authorised because a Porsche customer look! s for that stylish and refined look that a Porsche brings, something that stands out but isnt overly powerful as to shame the credibility of the design. The Panamera also carries that same sleek and go edge design but looks more like an extension of the traditional Porsche car. The Panamera is more like a Porsche car elongated and...If you want to get a full essay, order it on our website: OrderEssay.net

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