Market Segmentation Criteria

Even McDonalds, which has one of the most recognizable brands in the profligate regimen industry, cannot satisfy every customers need related to diet. However, the union has a strong customer base that consists of different types of consumers. ask atomic number 18 different for each of these consumers and McDonalds sure realizes it cannot meet the needs of these conglomerate groups by marketing to them in the same way. The U.S. Department of culture (USDA) conducted a dietary regard in the United States in the late ninetys regarding the consumption of devalued fodder. Based on the prototype population, the results had shown two pieces of information grave to McDonalds management. First, the percentage of people consume fast food change magnitude from the early 1990s to when the survey was last-place conducted in the late 1990s, a trend that is most equivalent to carry on. Secondly, the likelihood of waste fast food pull up stakes in truth decrease with age. Thus, younger adults, to whom we plan to market the McDonalds rewards card, ar sure a substantial consumer in the fast food industry. otherwise key findings from the USDA research study, were 26.5 percent of adults inform take fast food, young adults ages 20 to 29 years were virtually 4 times more(prenominal) likely to eat fast food than adults 55 years of age and older.

spry food are consumed by both genders (30% males, 23.5% females), more African Americans (31%) than other race-ethnic groups inform eating fast food, and young adults backing in the midwestern United States (29%) or in the South (29%) were more likely to be fast food eaters than individuals living in the North east (20%) or the West (22%) (Journal of the! American College of Nutrition). With data in hand, McDonalds can put down to pursue the first of the three study steps in target marketing, which... If you want to get a full essay, baseball club it on our website: OrderEssay.net

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