Characteristics of a Good Mission Statement

Characteristics of a Good Mission Statement Mission arguments ar statements that refer the blueprint of organism of the organization. They are developed to be shared with the managers, employees and guests of an organization. It serves as a tool to guide, and motivate employees towards the principal(prenominal) purpose of the organization. It also serves as a message to the customers as to how the companionship provides comfort to them (Kotler, 2008). However, nowadays companies seem to emphasizing on a more(prenominal) jargon based burster statement. many a(prenominal) opposite companies are focusing on making it seven-day and change with trendy buzz words. This is the wrong approach (Roach, 2009). non solely direction statements are alike. However, the hefty ones have the pursuit characteristics. Firstly, it should be motivating. A heraldic bearing statement defines the purpose of existence of the organization, which in turn tells the employees as to how they are creating value and wherefore they are important to the society (Abraham, 2007). Secondly, it should relate to the consumers. A good mission statement should clearly state how its creating value for its customer. By looking at a companys mission statement we should be able to define who its prey commercialise is and to whom is it providing value to (Abraham, 2007).

Thirdly and most importantly, a mission statement should short and free from any jargons. It should have these characteristics so that it is aristocratical to communicate and remember the mission of the organization. An employee or customer whitethorn not be able to remember more than both to three lines. Therefore, i t should be kept short and unprejudiced (Ab! raham, 2007). An pattern of a good mission statement is of Wal-Marts to function people save money so that they faeces exist better (Wal-Mart). Its short, simple, and free from any jargons; summing up it promotes ethics, and straight off relates to the customer. Reference Abraham, J. (2007). 101 Mission Statements from poll Companies. Ten Speed Press. Kotler, P. (2008). Marketing...If you insufficiency to get a large essay, order it on our website: OrderEssay.net

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