Dollar General Case Study

Table of Content EXECUTIVE SUMMARY         2 1.          ambit         3 2.          clam world-wide diagnosis         4 a.          financial digest         4 b.         Strengths and weaknesses analysis         5 3.         External Analysis         7 a.         Competitors         7 b.         Opportunities and threats analysis         8 4.          trouble identification         10 REFERENCES         11 EXECUTIVE SUMMARY          clam General is a retailing company, peculiarly extreme value oriented. Since its establishment in 1955, one dollar bill General has drastically grown. In 10 eld, from 1955 to 1965, the social club grew to 255 stores with annual gross sales of $25.8 million. Today, Dollar General o wns 6,300 stores in 27 states, with 2002 annual sales of $6.1 billion and more than 54,000 employees. This exploitation was extremely fast in the 1990s. The number of stores grew so from 1,461 in 1991 up to 6,113 in 2002. Since the beginning, Dollar General takes advantage of a niche by consideration up profitable atrophied stores delivering convenience and value. All the Dollar Generals Strategy is based on a customer-driven distribution of expendable basics.         Financial situation of the friendship remains unfeignedly gratifying in spite of shareholders lawsuits due(p) to restatement of its earnings few years ago. Revenue growth was pair to 12.6% in 2003 for a check amount of $7.24 billion. Its dough income was the largest of the sector with $319.9 million. In the same time, and e preciseplace the last terce years, the Company has reduced its long-term debt by $448 million.         Such a success can be explained by a really good pos itioning of the Company through its externa! l milieu and among its direct competitors. Dollar general knows very well how to write out the exploited niche and its opportunities. The main military strength of Dollar General remains its ability to constantly percipient late stores, knowing that the key success holds in the proximity of blue stores delivering convenience and value. It is... If you want to get a all-inclusive essay, smart set it on our website: OrderEssay.net

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