Fast Food and Kids

The advertising explosion that occurred in the 1980s aimed at children could non have come at a better tweet for the fast intellectual nourishment labor. While the industry has great lured children in with their fun characters (Ronald McDonald), kids meal toys, and bright sloped playgrounds, the advertising boost gave them a new going for merchandise. fit in to Eric Schlosser, as more(prenominal) families began to have ogre p arents working after-school(prenominal) of the home, the more money was washed-out on their children to process satiate the guilt for lack of quality time spent with their children. With children fair tar holded consumers and communicateing parents for more specific things the marketing of fast forage moved to commercials with catchy jingles and slogans. Ads showed happy children and families to piss in children and take a shit bonds that may turning them into life long consumers. Although fast victuals chains per year spend about $ 3 one gazillion million on telecasting advertising, their marketing efforts directed at children break up far beyond such ads. Partnerships with other things that attract childrens attention have helped further the child consumerism. Fast strong food has joined forces with companies such as sports organizations, the Olympics, and even the promotions of certain movies.

through and through this marketing technique children are reached by the pairing of two or more of their favorite things, and are more in all probability to remember a product. The tie ins between foods and other toys and products, have with the bombarding of commercials on television geared at children, have do the m the largest consumer group. Children will ! ask incessantly for items that have made impressions on them, and parents will grease ones palms the product. You find logos for fast food restaurants on everything from tv set games to books and theme parks. Despite the fact that American children are more obese than ever and consume increase amounts of fast food, the industry has benefited greatly from their marketing campaigns.If you want to get a replete essay, order it on our website: OrderEssay.net

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